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Men’s Escape Barbershop will open at 347 S Colorado Blvd. Denver, CO 80246 this fall, according to owner Michael Aminov.
The Men’s Escape experience will provide “cozy, comfortable barber chairs…relaxing old-fashioned hot lathers…sharp straight-edge razor shaves…and luxurious facial treatments.” What’s more, Aminov’s venture aims to “[set] the standard for what a barber shop should be — simple, comfortable, and consistent.”
The specific services at Men’s Escape range from a basic shampoo costing only $5 to The Ultimate Escape Facial Shave & Haircut which clocks in at $120. The company website describes the luxury service as follows:
“Our Ultimate Escape package includes the same, high-quality haircut and shave we’re known for with an additional facial to leave you feeling relaxed and rejuvenated. After your shave, we’ll apply a facial mask (of your choosing) that reduces wrinkles, cleans your pores, and removes blackheads naturally. While your facial mask settles, relax with a shoulder, arm, and chest massage. We’ll wipe the mask away with a warm towel, clean up your shave with cocoa butter cream, and apply aftershave so you can leave the shop feeling confident, clean, and refreshed.”
In addition to barbering benefits, Aminov told What Now Denver Men’s Escape will employ an easy booking system with online appointment booking capabilities.
While the website aptly details much of the barbershop’s amenities, What Now Denver caught up with Aminov for more details about the incoming establishment (Spoiler alert: there will be pancakes):
WND: Where did the idea and motivation to open Men’s Escape come from?
Aminov: The idea and motivation to open Men’s Escape Barbershop came from a seed planted in my deepest thoughts when I was a child. It all started when my family fled from the USSR to come to America in the hopes of starting a new life. My father, the person who made me the man I am today, started his own barbershop in Queens, New York, and I could honestly say I pretty much was raised in that shop.
From sweeping floors and folding towels at age five to actually doing my first few haircuts at age 12, the barbershop was basically my home away from home. You would see the same happy people always thrilled to see you in a relaxing environment with the music playing and TVs running, BSing about our days — it was where a man could go to be a man.
Of course, growing up in such an environment, I thought this was the standard for barbershops. Even when I moved from New York to Arizona and worked for my uncle Lenny’s shop, he had the same vision of an old-school men’s barbershop. But when I moved to Colorado just last year, all I could find were corporate-controlled franchise barber shops, salons, and so-called “barbershops for men.” In reality, these places were just filled with [people] getting their hair colored.
Even though barbering is in my blood, for me, it’s more of a passion to connect with people and provide the best service I can. Oh, and you’ll be walking around with the best cut in town. That’s why I came up with the idea of Men’s Escape Barbershop — an old-school barbershop [mostly] for men with a modern twist, amazing services, and genuine barbers that want to make you feel and look good…just like the good ol’ days.
WND: Is this your first barbershop venture?
Aminov: I have extensive experience in managing and operating a barbershop. This is my first owned barbershop, and I am excited to put my unique mark on the barbershop community in Colorado.
WND: What about your female customers?
Aminov: Women are also welcome at Men’s Escape.
WND: Do you have plans to open more barbershops in the future?
Aminov: I do plan to open additional locations to provide convenient access to our clients and to serve various communities. Naturally, I want to spread the love.
WND: Will Men’s Escape serve alcohol and/or any other complementary/for-purchase perks?
Aminov: We aren’t going to be just any barbershop; we’re going to be a very unique barbershop. We will provide a self-serve coffee bar, complimentary soda and drinks to our customers, a complimentary Nespresso machine, and a commercial-grade pancake machine. We want our barbershop to be more than just a barbershop — we want it to be a home for our customers.
WND: Why Denver?
Aminov: I value the culture and people of the community and I want to provide them an unmatched service that [I believe] the city is largely lacking. We’ll start with Denver and expand to other cities shortly after. We can’t wait for you to experience the escape.