Basketball Pickup Game and Fitness Franchise Headed to Colorado

PickUp USA Fitness will open in Greenwood Village and Denver.
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A basketball-focused fitness club is coming to Denver later this year. PickUp USA Fitness has two planned locations—one in Greenwood Village and one in Denver. These will be the first Colorado locations for the franchise.

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Aruna Fonseka is the franchise owner of the Denver location at 1550 W. Evans Ave. Fonseka recently discovered the PickUp USA Fitness concept and wanted to offer it to Denver. “It’s just a thing I felt everyone needs,” Fonseka said.

PickUp USA Fitness offers refereed pickup games for basketball, but it is also a full-service boutique fitness facility. “In addition to the refereed pickup games, we will eventually be doing group training,” Fonseka told What Now Denver. The facility offers a fully-equipped weight and cardio room, and Fonseka plans to add youth basketball leagues in the future.

Monthly memberships are available, and members will have access to courts and the workout facility. There is an additional fee for pickup games to pay for the referees. “It is open at the times that we have our refs on staff, so you can just show up, and we will do all the organizing, all of the logistics. Just show up ready to play.”

PickUp USA Fitness will have vending machines available, as well as retail space for branded merchandise and basketball equipment.

The landlord is working on improvements before Fonseka can start moving in equipment. Fonseka hopes to open the Denver PickUp USA Fitness location in August or September of 2022. “I look forward to being able to build a basketball-playing community in our little section of Denver.”

PickUp USA Fitness is also opening a location in Greenwood Village with franchise owners Ralph and Amber Henderson, according to a Facebook post. “We look forward to working together, hopefully having some innovative opportunities. This is the first time that there are two franchisees in the same Metro location, so this will be exciting,” Fonseka said.

PickUp USA Fitness has locations in a number of other states including Arizona, California, and Texas with more in the planning stages.

Amber D. Browne

Amber D. Browne is a writer, editor, voiceover artist, and author of The Little Book of Hermetic Principles: Heal Your Energy, Seek Enlightenment, and Deepen Your Understanding of Your Mind, Body, and Spirit. Browne has more than two decades of experience in journalism including in television, radio, magazines, and online publications.
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