Big plans are underway for a boutique fitness studio near Sloan’s Lake. Duality, currently a two-room studio that specializes in treadmill-based circuits, heated boot camp, and power yoga could double its size and add two other businesses to its location at 4635 W. Colfax Ave. in Denver.
“We have anxiously eyed the remaining two-thirds of the space for the last three years,” said Jen Sevcik, Duality president and owner. Duality will have been in business three years on May 4th, and the classes are full. “Our community is busting at the seams, and all the communicators are there for us to grow.”
Sevcik, her husband and Duality co-owner Tim Samp, and co-owner Nattiel Fontaine are in conversations with the landlords after deciding to expand the studio’s current space instead of opening a second location. “I hope that we can come to a good negotiation with them because our plans are pretty robust, and they involve not only Duality and growing our gym, but also adding two different businesses to that bottom space.”
The two other businesses will be synergistic and complementary to Duality and will be operated by at least one or more of the Duality owners. Duality would move into the center space, doubling its size, and a wellness center would be on the west side of Duality. On the east side, plans are to open a coffee and cocktail lounge.
“If we love it, and we have passion, and energy, and excitement for it, then we can really roll it out and bring it to our community with that much more zest,” Sevcik told What Now Denver.
The expansion and two new businesses would create a space for the community to congregate. “You can go right next door and get your recovery. And on the other side, you can get a different form of recovery, whether that’s a coffee or a cocktail,” Sevcik said. They haven’t finalized the names of the two new concepts.
Depending on permitting, construction, and negotiations with landlords, construction could start four to six weeks out. They plan to do the project in phases to avoid impact on Duality classes. Once construction gets underway, it could take about four months to complete, and the final piece of the coffee and cocktail lounge could happen simultaneously or at a later date.
“Our hope is that we can be a positive extension of this Colfax corridor heading west,” Sevcik said. “The Sloan’s Lake demographic is primed and ready for things like this that are boutique and local.”
