Starbird Chicken Chain Announces National Franchising Plan, Includes Colorado

Aaron Noveshen’s California-based super-premium fast-food concept will expand across the US, starting in Q2 2023, with a close eye on the Centennial State
Chain Announces National Franchising Plan, Includes Colorado
Photo: Official | Starbird
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CEO Aaron Noveshen and The Culinary Edge (TCE), founded Starbird in 2016 in Sunnyvale, California. They currently operate 12 units throughout the state and multiple virtual brands in the region. Now, after closing a 12-million-dollar capital raise led by KarpReilly, the Starbird brand will land in select markets with plans to double its unit count over the next 18 months. Amongst the projected markets are Oregon, Washington, Nevada, Utah, Colorado, Arizona, Texas, Illinois, and Florida.

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Starbird serves non-antibiotic chicken that is thoughtfully tossed in a secret gluten-free mixture of flour & spices before being fried and served with a slew of homemade sauces. 

“Starbird also offers a suite of virtual brands under the Starbird name,” explains QSR, “including Starbird Wings, Starbird Salads, Starbird Bowls, and the brand’s vegetarian plant-based concept, Gardenbird.”

Starbird is seeking ambitious candidates for their new franchise program with the following credentials: 

  • Experienced multi-unit operator
  • Looking to diversify their portfolio through Area Development commitments
  • Must be willing to open a minimum of five stores each over a maximum of three years
  • Should have restaurant and business experience
  • Should have a minimum net worth of at least $3M and liquid capital of $1M

“Starbird selected Colorado because it has a demographic profile that aligns with our target customer base,” VP of Franchise Development, Dan Lecocq told What Now Denver. “[That’s] why we plan to start with Denver and expand from there. Colorado is also a market we can support from a supply chain and operations standpoint, and we look forward to expanding our brand throughout the state with these new franchise opportunities.”

Article has been updated to include comment from VP of Franchise Development, Dan Lecocq.


Amanda Peukert

Amanda Peukert is a Los Angeles-based writer with a love for tattoos, music, food, and film. She received her BA and MFA in creative writing from California State University, Long Beach. Her work has appeared in/on SPIN, LA Taco, Tattoodo, Skin Deep, and Tattoo Energy. When she’s not writing, you can catch her listening to Alice in Chains and Tupac, or watching movies like The Crow and Halloween while eating tacos and drinking a cold beer.
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