Squeeze Expands National Franchise With Denver Grand Opening

A Massage Experience from the Founders of Drybar Brings New Location to Denver
From the founders of Drybar - Squeeze Heads to Cherry Creek in Summer of 2023
Photo: Official

From the Founders of Drybar, Squeeze announced the brand’s fourth location opening in Denver, Colorado this Summer 2023. Located in the Cherry Creek neighborhood at 875 Albion St, Denver, CO 80220, the 3,379 square foot space holds 11 massage suites and will provide customers with a seamless and customizable massage experience.

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“It’s such a privilege to be able to bring The Feel-Good Revolution to Denver,” says Brittany Driscoll, Co-Founder and CEO of Squeeze in a statement. “We can’t wait to build the best team of massage therapists and look forward to creating an enjoyable and memorable experience for our guests. We are scaling Squeeze nationwide by supporting small business ownership and are excited to support our Operating Partners, Mark & Stacey Jamison, as they bring their first of many locations to Cherry Creek.”

Squeeze’s technology platform is the first-of-its-kind in the retail service space and bridges the seamlessness of an on-demand mobile experience with brick-and-mortar destinations. Each element of the guest experience is curated to be convenient, personalized, and hassle-free. Through the Squeeze app and website, guests can book, set personalized preferences, pay, tip, rate, and review, allowing them to walk in and figuratively “float out.” The personalization continues with each massage tailored to the customer’s liking including pressure, music, lighting, and the ability to tap a “ready button” letting the therapist know to return in-room to begin the massage. Personalized preferences are saved to guests’ profiles and reviewed by massage therapists prior to appointments so Squeeze knows exactly what you want, each and every time. Each massage includes the guests’ choice of deep tissue, heat therapy, aromatherapy and percussion therapy at no extra cost. Memberships start at $89 a month for a Mid-Squeeze, the brand’s 50-minute table massage.

Since first opening its doors in Studio City, Los Angeles in 2019, the Squeeze franchise continues to expand quickly across the country with over 60 locations in development.

“Choosing Squeeze was an easy decision for us,” says Stacey Jamison, Squeeze Denver Operating Partner. “We love the concept of making people feel good, from customers to employees, creating the ripple effect. With the support of Drybar Founders, we feel we have all the resources in place to be successful and spread the Squeeze experience.”

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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